MEET THE WIZARD

My name is Zach and my nose is magical.

It wasn't born magical - it used to be just like yours. I could smell, sure, but just the normal amount. Coffee in the morning. The ocean when you walk onto the beach. The trash when you really need to take it out. I smelled enough to taste, enough to avoid unpleasant things and survive, but I felt that something was missing.

I pored over old tomes and explored the deep corners of the internet until I finally found an old witch who had mastered the art of smell. I journeyed to her home high up in the mountains, away from all the earthly scents that could convolute her sniffs. 

When I arrived, she was waiting for me (she smelled me coming, she said), and welcomed me with magical smelling salts. As I inhaled, I felt the molecules swirl up my nose, changing the composition of my olfactory epithelium forever.

I passed out, and when I awoke the witch was gone - and I could smell everything. The bright pine needles on a distant tree. The dusty wings of a passing butterfly. The thick cheese from a taco truck at the base of the mountain.

When I went back home, I sniffed everywhere I could. I smelled every flower, every book, every store. I smelled up chimneys and I smelled down sewer grates. I opened old take-out containers and rusty perfume bottles and musty drawers and smelled their contents one by one.

And candles. Mostly I smelled candles. I became obsessed with their swirling notes, the combinations, the science, the magic.

Soon no candle could satisfy me, and so I began work on my own. I spent years crafting my own scents, working out the formulas - sometimes to disastrous results (you can ask the poor squirrels who live above my hut), but after some time, I finally figured out the alchemy, and I and my team of magical folx are so excited to share these candles with you and - more importantly - your nose.